My husband and I talk a lot about the makings of a good story. A good story will make you laugh, make you cry, or act as a mirror, showing you a part of yourself. We enjoy reading, and being told, great stories. The Harry Potter series is probably one of our favorites, and we re-read them often.
I started thinking about this, and realized that my favorite blogs are all a collection of great stories, told by great storytellers. The blogs I read offer information in the form of an entertaining, old-fashioned story-style moment. In this moment, I pause from my day to reflect on what the person has written, enjoying their experience and input on the topic at hand.
What is even more beautiful about blogs, is that the reader can interact just as if the person were sitting in their living room telling the story. Not much is lost in the art, except for some good facial expressions and hand gestures, but that’s why we have photo and video blogs, right?
Blogging is really a beautiful art form, as is storytelling. And being a good storyteller isn’t easy. In researching for this blog post, I found an article about telling good stories written by one of the greatest bloggers in the blogosphere, Mr. Seth Godin. This article is geared more toward marketers, but as bloggers, we are all marketers deep down.
His first line, “Great stories succeed because they are able to capture the imagination of large or important audiences,” applies to bloggers most of all. Bloggers who are successful at what they do are able to reach a lot of people. But more than reaching a lot of people, they reach people that are almost guaranteed to spread the word. These successful bloggers write relevant, truthful, interesting pieces with a sprinkling of entertainment thrown in. It’s good stuff, really.
I encourage any blogger who is serious about taking the web by storm to brush up on their storytelling skills. You might just find a group of motivated people who want to share your story with the world. When that happens, you’re golden.
Thanks for reading!